Grabbing the consumer’s attention isn’t enough you have to keep that attention for at least a few seconds. All good advertising copy is comprised of the same basic elements. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).
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